Swimwear is synonymous with care-free sunny summer days. It's what we wear while letting the stress of our work lives slip away, while sipping a glass of rosé on a pool float. It's a happy uniform — one that comes in bright colors and endless form-flattering silhouettes; but it's also one that can cause serious damage to the environment, thanks to its heavy use of plastic.
All of the suits are produced in L.A. using fabrics from Italy, save for the leopard print, which is from Brazil."The factory we work with is family-owned and we feel strongly about supporting local businesses," Shaub says."Our fabrics are eco-sensitive certified, and we use paper products made of sugar cane, hemp and flax — all by-products of other industries which would normally go into landfills.
The brand's first batch only comes in four colors — a pale blue, a nude, a black and a poppy red — as well as a newspaper print, which is made up of original black-and-white photographs taken by the pair themselves. But the California duo says they will introduce more prints in later collections:"We want to design styles using animal prints that other swimsuits brands haven't created before.
The 11-piece collection draws inspiration from vintage lingerie sets and '90s thigh-high cuts. The color palette is simple, but the details are anything but. Bottoms and tops are sold separately to allow the wearer to mix and match the retro styles with more modern silhouettes. Wickstrom plans to expand the brand's size range in the near future and wants to offer more coverage options on bottoms, since belly button-grazing briefs aren't for everyone.
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