by Kapost found that content marketing acquires three times as many leads per dollar spent in comparison to paid search. While the effectiveness of content marketing isn't in question, for a new business, the costs might be.
There are plenty of great tools out there that can help you amplify your content marketing efforts. When I started out running my business, the limited budget I had was stretched pretty thin. The thought of allocating budget to marketing tools, however useful they may be, was not high on my agenda. Fortunately, there are some great tools that you can use entirely for free to plan, organize and execute your content marketing strategy. Even if you don't have a big budget and you can't hire a team or invest in the best tools, there's still hope.
Here are seven free tools you can begin using immediately to drive results with your content marketing.When it comes to photo editing and graphics, Adobe Photoshop is the industry standard. But if you can’t see yourself paying for the software and investing a lot of time into learning it, Canva is a great alternative. Canva is free to use, though certain graphical elements in their library will cost a little bit of money.
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