7 Fashion Trends That Helped Define the 2010s

When it comes to fashion trends that shaped the 2010s, dad jeans, sneakers and logo-laden everything come to mind.

What started at the gym, as the boutique fitness culture proliferated in the decade, the demand for more fashionable workout clothes increased, too. Hyperstylized workout gear, from the ubiquitous yoga pant to sports bras, evolved with higher-quality fabrics, vibrant colors and graphic patterns, spilling from the spin class to the street.

The 2010s ushered in a number of high-profile additions to the British royal family, most notably the Duchess of Cambridge, Kate Middleton, and the Duchess of Sussex, Meghan Markle, who have both had their own unique influence on fashion. Both duchesses also had an effect on the bridal market thanks to their royal wedding gowns — Middleton with her long-sleeve lace Alexander McQueen gown and Markle with her cowl-necked Givenchy gown — spawning a number of duplicate bridal gowns.Susie Lau at London Fashion Week in 2011, Chiara Ferragni at New York Fashion Week in 2013, and Leandra Medine at New York Fashion Week in 2013.

Today, fashion influencers are fixtures at fashion week, sitting front row alongside celebrities and fashion editors. Their ubiquity, influence and prominence has also reshaped the landscape of brand marketing, with major companies eschewing the typical celebrity spokesperson for the influencer brand ambassador. Many of today’s biggest influencers have been tapped for these ambassador roles, including Charnas for Tresemmé and Ferragni for Lancôme.

Streetwear was nothing new in the 2010s. The movement has origins dating back to the late Seventies and early Eighties’ surf, skateboard and hip-hop cultures of Los Angeles and New York City. E-Girls can be best described as the evolution of the “scene kid” from the aughts. It’s a trend prevalent on social channels where teenagers post pictures and videos of themselves with pastel-colored wigs and graphic makeup consisting of black winged eyeliner, rainbow-colored eye shadow and hearts drawn on the cheeks.

Christian Siriano is another champion of the movement toward inclusivity and diversity in fashion. The designer is known for creating red-carpet looks for actresses who have publicly said that designers had refused to outfit them due to sizing restrictions.

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