, instantly aware of every new alternative due to the internet and social media, and not afraid to change.
They don't realize how much it costs in time and money to get there, and how few large consumer product companies around the world have ever made it. Very few customers are likely to envision a new concept, such as combining a computer with your watch. You have to excite their imagination and entice them through clear customer value. They will reward you with brand loyalty and line up for the next step.Not every change you make is worthy of hype in your marketing. Customers become bored or immune to constant harping on your latest incremental change, special sales, and internal changes.
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