plan to shop this year. Another study pegs participation even higher, 76%.
In its survey conducted in May 2019, Profitero found 76% of U.S. and 67% of U.K. Prime members are going to be clicking on the deals Amazon will offer there. The difference may be due to the timing of the surveys, with Feedvisor’s conducted in February and Profitero’s closer to the event. While the brands that offer the biggest discounts, in the 41-50% range, will get the lion’s share of the gains, even brands that offer a modest discount in the 20% range can expect 2X lift in sales.
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