Photo: Courtesy of the Retailer The secret to soft hair is at Sephora, if you believe the reviews. It’s a hair mask from Briogeo, a new clean hair-care brand founded by a former Goldman Sachs executive. The Don’t Despair, Repair mask currently has over 2,000 reviews that grant it the full five stars. And because cold weather is coming for your brittle ends, the brand has introduced a new version that’s infused with honey, which acts as a humectant.
Sarah Spellings, Fashion Writer In general, my hair is … okay. I know I have a lot of fine hair and that it’s probably damaged from heat and highlights, but that’s where my knowledge ends. Anyway. I like this because of the bear packaging. I’m easily wooed by cuteness. But I was expecting to be ambivalent on this product. I used it, left it in for ten minutes, and washed it out. It didn’t weigh my hair down like I was anticipating, and smelled nicely of honey.
My hair is really long and thick, and I don’t get it cut nearly enough. I dye it regularly, too, so the ends are these tragic little desiccated husks. Additionally, I usually wear it wavy, so I don’t brush it unless it’s wet, which means that between washes it can get incredibly unruly. Before I applied the mask, my hair was in a desperately tangled situation, and I felt like I should just let nature reclaim it.
Kathleen Hou, Beauty Director Recently, my hair has been desperately dry. This cute honey bear was supposed to fix that, making my hair seem like it regularly brought a Hydroflask to work and filled it up with alkaline water throughout the day.
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