5 tips to get primed and ready for Amazon’s October Prime Day

In this photo illustration, the Amazon Prime app is seen on a mobile phone on January 11, 2021 in London, United Kingdom. 2.0” if you agree the name doesn’t roll off the tongue. The event promises another round of lowered prices on all sorts of products and an opportunity to cross-shop competing retailers.Black Friday in October may be Amazon’s idea, but other retailers aren’t to be out-dollared. Here’s a rundown of the deal dates and some need-to-knows.

Expect deal drops throughout the event, and Prime members can request special invites ahead of time to doorbusters that may sell out.It’s like “shopping Armageddon,” says Charles Lindsey, associate professor of marketing at the University at Buffalo School of Management. “Retailers are going earlier and earlier every year in the hopes of locking in a certain percentage of consumers’ ‘holiday wallets’ before other retailers can,” he says.

“We only have a limited amount of money to spend,” says Perner. So be ready to be enticed and understand the implications of overspending, he adds.Maybe you’ve heard of timeboxing work tasks. It’s a strategy where you schedule time for a task, stay with it for a short burst, then move on. The concept promotes focus and clarity of objective, according to the Project Management Institute. You can use this method for a more focused and budget-conscious online shopping experience.

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