Amazon’s AMZN, -0.07% annual Prime Day is just around the corner — but before you click “buy now” you may want to reconsider whether or not you’re getting a good deal.Amazon Prime is currently advertising 20% off select books, 4 months free of Wondery+ premium podcasts, and 20% off beauty, and other home products. It also promises discounts of up to 50% on Amazon devices.
Just because Amazon publishes a “Lightning Deals” page with items that appear to be steals doesn’t mean they are a steal by any means, said Kristin Cook, managing editor for BensBargains.com. But if the item you’re interested in buying on Prime Day is already below the average price listed on CamelCamelCamel, Cook says it’s OK to go ahead and press buy.
TVs and gaming systems On Prime Day, consumers shouldn’t expect to see TVs “discounted across the board,” McGrath said. “Amazon is going to be plugging its Fire TVs, but there’s certainly not going to be the absolute best prices on the absolute best models,” she added.
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