With the coronavirus pandemic causing what’s expected to be a socially distant summer, several fashion brands are trying to add some excitement to the season with collaborations.
As at home workouts are on the rise amid the COVID-19 quarantine, other brands are launching activewear collections that combine fashion with function. Take Staud designer Sarah Staudinger, who is making her first entry into activewear with a colorful collection with New Balance.1. Target’s the Designer Dress CollectionTarget is upping the ante on its latest designer collaboration, this time teaming with three female-led fashion brands for a collection of dresses fit for the summer.
The color-blocked collection includes separates such as sports bras, leggings, shorts, jackets, track pants and sweatshirts featuring Nbsleek, New Balance’s new lightweight, four-stretch fabric technology. Staudinger has also reimagined New Balance’s 997 sneaker in a rainbow colorway. The brand has teamed with Feeding America for the collection, donating at least 100 meals to the national food bank per purchase. Quay is committed to donating one million meals through the collection.
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