Small-format stores are about one-third the size of a full, 40,000-square-foot Target store. Some are as small as 12,000 square feet. They are designed to appeal to students and people living in densely populated urban centers, like Manhattan.
The company is also continuing to remodel existing stores and plans to update 200 more this year. The updating includes brighter lighting and more prominent merchandise displays. Target will also add more space and pickup areas to help speed the process for its growing number of online orders. To get all the latest grocery store news delivered right to your email inbox every day, sign up for our newsletter!Offering healthful food that all shoppers can afford is important to Rick Gomez, Target's chief food and beverage officer. Referring to Target's new Good & Gather brand, Gomez told thethat the products reflect the company's commitment to"high-quality ingredients, great taste and affordability.
Launched in 2019, Good & Gather is now a $2 billion brand. The popularity of the plant-based food line, according to Gomez, is based on shoppers"looking for more healthy and sustainable options." Most recently, Target launched another in-house brand, Favorite Day, a collection of sweet and savory treats. Target phased out Archer Farms and Simply Balanced.Thanks in part to the COVID-19 pandemic and social distancing, Target's same-day fulfillment services have expanded 400% since 2019, which represents more than half of the company's overall $13 billion digital growth.
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