5 Lessons from Competitive Sports For Building a Personal Brand

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I soon realized that silencing external distractions was the only way to succeed. Learning how to hone my time-management skills and set clear priorities allowed me to focus on what really mattered. Allowing myself vulnerable moments to seek guidance from trusted mentors was important too. This ability to compartmentalize, analyze and be flexible has served me well in marketing, particularly within fast-moving industries, like the cannabis industry. One of my cannabis clients faced major challenges post-product launch, demonstrating the volatile nature of that industry. While the experience initially felt like a failure, my team was able to learn more about the volatility of the cannabis market and tailor future marketing campaigns to emphasize flexibility.

After giving birth, many people doubted my ability to return to athletics while balancing the demands of being a new mom. If I hadn’t been extremely committed to my identity as a mother, marketing executive, and athlete, other people’s opinions might have gotten the better of me. Instead, I was able to move forward authentically in alignment with my personal brand, drowning out any external noise.

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