5 Common Startup Content Marketing Mistakes

2. Focusing On Quantity Over Quality

We live in the age of user-generated content - there is an ocean of stuff to read, watch, and listen to out there. This means that in order to stand out, you need to produce exceptionally good content for your target audience.That said, as an early-stage startup you should put your quality expectations in the right context. High-quality content doesn’t necessarily need high production value.

You need to know who your ideal customer is, what their pain points are, and how your product or service can help them. This information will guide your content creation and ensure that it resonates with your target audience.

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