September 21, 2020 9:22 amJust because a hair care company is Black-owned doesn't mean its products are meant solely for African-Americans. Black-owned haircare brands can work wonders on a variety of textures beyond waves, curls, and coils. Products formulated with textured strands in mind can be transformative for any woman whose mane is dry, damaged, frizzy, or color-treated.
It helps build economic growth among underrepresented communities while propelling the beauty industry into a more inclusive space. Major retailers have recently answered the call to dedicating more shelf space to a wider range of brands. Case in point: Sephora, which has signed on to Aurora James' 15% pledge, an initiative that calls for corporate behemoths to commit to purchasing at least fifteen percent of their inventory from Black-owned businessesBelow, we’ve spotlighted five indie Black-owned hair care and styling brands that carry a range of products which are clean in their formulas, and work for a variety of hair types.For those with highly textured tresses, wash day can seem like a chore.
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