5 Amazon advertising execs who could replace Seth Dallaire - Business Insider

to be CRO of Instacart, Amazon lost a big name behind its growing but still nascent advertising business.as a competitor to Facebook and Google, but the e-commerce giant keeps a low profile at industry events or conferences. Dallaire was the face of Amazon's advertising business and a rare exception to its notoriously closely guarded strategy.

"Amazon likes it that way — they reward loyalty, performance and they're very entrepreneurial," said one agency exec who who spoke anonymously to protect its close relationship with Amazon. "The biggest holes in Amazon's operation are having someone to tie their products together into a compelling narrative globally, and to have someone that truly understands the needs of the advertising business and how to fight its battles internally," he said. "Amazon is retail-first, and they're often protective to a fault, often hindering their progress. Even beyond a visionary, they need a bulldog to fight for growth internally.

She is one of the lead execs there working to convince brands that its ads drive brand awareness and consideration in addition to conversions. Shethat she has helped with a feature called Stores that lets marketers design and merchandise their own digital storefronts. A seasoned exec who's said to have a lot of CPG experience, Johnson has overseen US and global teams during his 15-year run at Amazon and has held the title of director of international advertising sales and global accounts since August 2018, according to his LinkedIn profile. about Amazon's work with Diageo that spans video and search advertising.

Before joining Amazon in 2011, Lomas worked at Seattle-based tech and media startups like AdReady and Classmates.com. Mayward overseas Amazon's growing agency practice to build relationships with large holding companies and smaller agencies.

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