Instagram has many interactive features in its Story functionality. Use them! If you feel like you're unsure what your followers really care about, utilize the poll to see for sure. It's possible you've been creating content for something they're peripherally interested in, but they are really curious about how you created your product's landing page or how you scaled your company one year in., especially because it can have surprising results.
Be open to what you haven't yet considered. In addition to the polls , also use the "Question and Answer" functionality so people can submit, in their own words, what they most want you to talk about. While using the story functionalities is a great way to glean some initial insights, it also depends on what your viewers are doing when they flip through your story and if they currently have the time, interest, or energy to engage.
Even asking viewers to comment with a watermelon emoji if they are also looking forward to summer drives engagement, and lets you know who is paying attention to your posts. Without a call to action, people simply don't know how to engage. Be clear, state what you're looking for, and give plenty of direction to viewers and followers — all of which leads to a direct message conversation or whichever KPI matters most to your business.
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