The first “P” stands for “Pluses.” Instead of immediately poking holes in the idea, critics must first find at least one good thing about it. Even if it’s something like: “I like that neon green is one of the color options.”
The second “P” represents “Potentials.” As in, what are the potential benefits that might result from this idea? For example: “Neon tires…might increase a car’s visibility on poorly lit roads.” The “C” stands for “Concerns.” Present your issues as open-ended questions, not closed statements.
And finally, the “O” represents “Overcome.” Here’s when you brainstorm ways to overcome your top concern. For example: “Which international vendors could help us find a color that’s chemically compatible with traditional carbon tires?” The PPCO technique isn’t just about creating an environment where team members feel comfortable presenting rough ideas. It’s about shifting our minds toward the potential in any idea instead of fixating on why it would never work…like colorful tires. Which are, believe it or not, already
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