In a crowded content world, it’s becoming more difficult for brands to stand out. Catching someone’s eye isn’t as simple as it once was, as consumer attention spans are declining. With the average now clocking in at, people are even having trouble watching 4-minute videos all the way through. Instead, it’s the shorter 15-second content that’s winning out.
For instance, a business with a retail footprint might launch a scavenger hunt. Customers visit local stores to find specific items and take pictures of those products. They post their photos to the Audiences who crave two-way experiences also find live streaming on social platforms more engaging. Broadcasts of events, behind-the-scenes videos and live demonstrations of product launches are a few examples. When audiences see something happening, they’re more likely to feel as though they’re there.
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