3 Ways To Use Your Story To Build A Stronger Personal Brand

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To build a premium personal brand, you must first get into the driver's seat of your own story. Here are a few tips on how to leverage your life experiences to impact, influence, and profit.

Celinne Da Costa is a writer, speaker, and brand story coach teaching entrepreneurs to become confident leaders with powerful stories, influential brands, international media coverage, and thousands of raving followers.Your story is as interesting as you choose to make it. What will you do with yours?The biggest excuses I get from clients looking to build a premium personal brand are “I don’t have a story,” “my story is all over the place,” or “my story is not interesting enough.

What are the thoughts, beliefs, and past experiences that are keeping you small? Make sure to journal on these questions and get whatever insecurity you may feel out on paper so you can begin the process of confronting and reframing.For example, you may be telling yourself stories that disempower you. Instead, shift your perspective to reframe reality infavor.

For example, when you’re dropping your kids off to school, are you listening to the quirky things they’re saying? That’s a story you can post on social media that will showcase your personality. When you’re meeting with your clients… are you paying attention to their concerns, wins, and difficulties? That’s a lesson or insight that can be shared with your audience to support your credibility.

 

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