Read:“We had frustrated customers who shouldn’t be frustrated,” the CEO said. “So we’ve spent a lot of time now – working through really systematically – on what all the functions are that a customer usually touches when using a vehicle.”to rank the functions touched by drivers in terms of importance, figure out which need to be permanent buttons and which can go on the screen, how deep into the menus the ones on the screen could go, and how to place them all intuitively.
He says that one of VW’s strengths has always been its interiors, and it doesn’t want to lose that reputation. Moving forward, it will work to make controls consistent across different models, to prevent customers from being confused. “Once you have it, don’t touch it again. Bloody leave it,” said Schäfer. “Don’t confuse our customers every time a new model comes out and something is completely different. Optimize it. Bring into the future. But don’t change buttons from here to there, to there and here.”
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