, Peacock Premium and Peacock Premium Plus — the service’s ad-free option — will see a price hike beginning in mid-July. Peacock Premium will increase $2 to $7.99 a month, and Peacock Premium Plus will go also go up $2, bringing its total to $13.99 a month.
The resulting price jump will see Peacock Premium’s annual price rise from $59.99 to $79.99, while Peacock Premium Plus will go up from $119.99 to $139.99. The new prices will go into effect beginning on July 18 for new subscribers, while existing subscribers won’t see the increase until August 17, 2024.
The company is still trying to make the streaming platform profitable as its start-up losses persist. Last year, the company shut down Peacock’s free tier, which was previously available for new users and those who had certain cable subscriptions.Anthony Nash has been writing about games and the gaming industry for nearly a decade. When he’s not writing about games, he’s usually playing them. You can find him on Twitter talking about games or sports at @_anthonynash.
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