Photo-Illustration: Vulture; Photos by Mat Hayward/Getty Images for iHeartMedia, The War on Drugs/YouTube, Lil Huddy/YouTube, Rosalind O’Connor/NBC, Lloyd Bishop/NBC Given the undeniable commercial success of “good 4 u,” it’s already easy to forget what a shock the song was when it arrived. On the heels of her make-or-break debut album, Olivia Rodrigo hadn’t released another breakup ballad, like runaway hit “drivers license” and follow-up “deja vu,” for the third single.
SoundCloud rappers had been drawn to that same factor in rock, and specifically punk and emo music, long before then. In the latter part of the 2010s, rappers like Lil Peep and Juice WRLD took influence from emo musicians and their predecessors like Kurt Cobain, making a fusion of music dubbed emo-rap. At the same time, hip-hop stars like Post Malone, another born-and-bred rock fan, were bringing rock-star imagery to the genre. Malone first hit No.
Ozzi buried some hope for rock’s future in his essay. “The more [rock’s] popularity shrinks, the more it attracts freaks and weirdos — those with something to prove and nothing to gain,” he wrote. “The more the traditional rock star career path crumbles, the more it draws in the true, inimitable visionaries making groundbreaking work for the sake of art and not money.
Even the bands that had always made some of indie’s most unabashed rock music found ways to dig their heels. Danish art-punks Iceage released the arena-rock opus Seek Shelter, which opens with a full-choir sing-along à la U2.
As rock crossed existing borders in 2021, it crossed languages just as well. The Japanese pop-rock band CHAI continued to shed the kawaii expectations of Japanese girl groups on third album WINK.
justinmcurto Honestly, I’m just glad that Vulture even cares about rock n’ roll given the dominance of pop and hip hop.
Rhino_Records justinmcurto justinmcurto has the musical tastes of a 13 year old porn addict.
Rhino_Records justinmcurto You can’t stop the rock
justinmcurto Machine Gun Kelly eh
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