2020 Was a Big Year for Old Clothes: How Vintage, Secondhand, and Upcycling Took Off

on Wednesday. “The reason we’re launching this new service is to follow the request of our customers,” explains Giorgio Belloli, Farfetch’s chief commercial and sustainability officer. “A lot of them have been buying or selling pre-owned goods in the past few years, so we decided to introduce this service. We’re seeing that circularity is providing [customer] retention on our site, but it’s also helping with customer acquisition. A lot of the customers in the U.K.

It’s fair to assume most luxury customers aren’t throwing away $3,000 handbags in the trash. The concept is a no-brainer for high-end goods that retain their value, but it could work for contemporary and fast-fashion labels, too, if the clothing is high-quality enough. A polyester blouse isn’t the most viable secondhand score; it likely wouldn’t make it through multiple “lives.

But the movement isn’t just about “being sustainable” or doing less harm; there are plenty of other reasons to buy pre-owned goods. For one, there have never been more brands, more e-commerce sites, or more clothes in the world than there are right now, and a lot of it looks roughly the same. We’re no longer bound by geography, either; if you live in Kentucky and want a dress from Italy, China, or Australia, you can get it in a matter of days.

If those vintage treasures weren’t as accessible to the masses in the past—most high-quality vintage was in major cities like New York and Paris—that’s all changed thanks to the internet and Instagram. Online vintage shopping is getting even easier with, a new search engine for vintage and secondhand fashion.

Gem has indexed 30 million items across the internet and functions like any other search engine. The same way you might type “knee-high boots” into Google or Lyst, you can search for an item on Gem and find hundreds of vintage and used options; an entry for “pleated skirt” quickly led me to this ’

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