2019 Disruptor 50: No. 43 Houzz

Funding: $613.6 millionKey technologies: Artificial intelligence, augmented reality, machine learning Does anyone start a home renovation project without getting ideas on Houzz? The Palo Alto, California-based home remodeling and design platform has 18 million photos of remodeling and renovation projects on its site, giving help and inspiration to anyone trying to renovate a kitchen or redo a bathroom.

Houzz was started by husband-and-wife team Alon Cohen and Adi Tatarko in 2009. Cohen was an eBay engineer, and Tatarko worked at a boutique investment firm. While remodeling their own home, they ran into the typical construction and design problems and figured other homeowners were dealing with the same issues. The company's online marketplace lets visitors buy the furniture, appliances and home accessories they see on Houzz.

Contractors love the site because they use it to build their brands, collaborate on projects and, perhaps most importantly, connect with potential customers. There are plenty of folks there to impress: The company says it has more than 40 million monthly unique users and 2.3 million active home-renovation and design pros using the site. The company operates in the U.K., Australia, France, Germany, Japan, India, Italy, Spain, Sweden and Denmark.

Houzz's total funding is $613 million and gives it a valuation of around $4 billion. Last May it hired Richard Wong from LinkedIn as its first CFO, fueling the idea that the company will soon be gearing up for an IPO.

Companies with miss-spelled names...🤢

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