Taylor Swift performs onstage during"Taylor Swift | The Eras Tour" at State Farm Stadium on March 18, 2023 in Glendale, Arizona.in sales for the albums’ debuts, according to data from Luminate, marking perhaps Swift’s most impressive feat for her “Taylor’s Version” releases so far. For its first week,garnered so far. With its nearly 380 million streams included, the album opened with about 1.6 million sales equivalents total.
A significant aspect of the strong sales, however, come through Swift’s ability to turn music into collectible merchandise: forshe created more than a dozen different physical versions — including several limited editions — between vinyl and CD versions as well as a cassette. Per Luminate, the album marks the biggest sales week for a vinyl album since the service started tracking the sales in 1991.
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