If a picture is worth a thousand words, enabling someone to feel as though they are immersed in an activity or event or experiencing it in person may be worth a million. Augmented and virtual reality can do just that. While many view AR and VR as primarily meant for entertainment, many business sectors are finding multiple use cases for these technologies and reaping productivity, efficiency, cost and safety benefits.
I believe applications that already use 3D graphics on 2D screens will benefit most from VR technology. Gaming and entertainment applications are obvious candidates given the size of those industries. The PC and gaming console markets are already atThe healthcare sector will significantly benefit from AR and VR technologies.
AR and VR will be extensively used in automotive operations to resolve technical problems, guide service technicians, optimize assembly directions and streamline logistics, including order picking. AR enhances autoworkers’ accuracy and efficiency by providing them with real-time visual guidance and remote expert support while also improving knowledge transfer and accelerating training processes. -
AR and VR technologies are bringing the retail sector to life. As hardware advances, improved AR and VR capabilities will create immersive virtual and in-store shopping experiences that are customized to meet consumer preferences. This will not only allow brands to attract new generations of shoppers and better understand their behaviors and needs, but also drive stronger sales and customer engagement.
From office buildings to oil and gas refineries, AR technology is already in use in best-in-class smart buildings. Digital twins allow building managers to proactively monitor and execute maintenance procedures. Machinery hidden behind walls can be visualized, and any issues with it can be diagnosed in real time. The next five years will see wider adoption as smart enablement spreads across all sectors.
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