Aleena, Aleezeh, and Naseeha Khan, CTZN Cosmeticsbecause my sisters and I felt like Citizens of the World, rather than just belonging to one culture or identity — which is due to being ethnically Pakistani females who were born in Los Angeles and raised in Dubai, U.A.E.
Our diverse upbringing made us comfortable with interacting with people from different backgrounds and belief systems and instilled a very important sense of tolerance and love within us. We wanted to create a brand where anyone from any demographic could look at our collections and feel truly considered, and our mission is to create makeup that provides an option for every skin tone.— it is wildly underrated.
Growing up in Korea, I was rarely exposed to harsh acne treatments such as benzoyl peroxide , which are a norm here, stateside. And surprisingly, you wouldn't see as much retinol or alpha hydroxy acid-based skin-care products either. Korean's approach to skin care is, and has always been, based around pure hydration and respecting the skin barrier, so with
, I wanted to introduce the world to uncomplicated, gentle skin-care products that truly respect the skin's natural functionality that works with it.. We created a skin barrier-repairing serum to #PressReset on the instant gratification culture in skin care. It is so easy to over-exfoliate and over-do skin care with abundant product options, and Great Barrier Relief is like a breath of fresh air to the skin that hugs the skin and provides the TLC it craves.
From getting my first job at 12 years old to now owning my own business, my upbringing taught me that if you want to succeed in life, you have to put in the work and the results are all dependent on
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