Reddit didn’t offer much more clarity in its recent funding announcement than it has in the past. The company has said the funds are earmarked to hiring staff—it added a chief financial officer in the past year, a signal the business could be considering a long-awaited IPO—and to increasing its advertising products.
Another of Reddit’s latest focuses has been on adding video throughout its platform. It continues to be mostly a place for text threads and images. But last year the company , a TikTok competitor, for an undisclosed sum and intends to integrate its technology into the broader site.
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