13 minutes, $13 million: The logistics of pulling off a Super Bowl halftime show

NEW YORK - The popular Super Bowl halftime show is only 13 minutes long, but the million-dollar-a-minute extravaganza takes thousands of people, months of planning and near military precision to pull off.

Halftime at Sunday’s 54th Super Bowl between the San Francisco 49ers and Kansas City Chiefs in Miami will be headlined by Latina pop stars Jennifer Lopez and Shakira. It also will feature surprise artists and other ensemble singers, said Dan Parise, a producer working with Roc Nation, the entertainment company producing the show with the National Football League.

The work starts almost a year in advance, said Mark Quenzel, the NFL’s senior vice president for programming and production. Organizers scout the venue for logistical hurdles or unique structural elements they could use to their advantage. All in, the production takes 2,000 to 3,000 people to produce, said Quenzel, who is on his 10th halftime show.

Like air traffic controllers, team leaders wearing headsets direct each team. A stage piece ending up in the wrong place, even by an inch or two, could be disastrous, Quenzel said. An example that stands out to Quenzel was in 2015, when pop star Katy Perry wanted to sing her hit, “Roar.”

Source: Entertainment Trends (entertainmenttrends.net)

Don't think that I have ever watched one during the game, and don't think that I have watched one of those games since being a child. It all seems like pointless empty frippery.

$10 million of that money went towards the VictoriasSecret lingerie being used.....

NFL LOL

Shakira you look great. Have a great performance!

Is that flame from Butt Gas?

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