12-inch MacBook (2023): new chip, thin design, and more | Digital Trends

Apple unceremoniously killed off the 12-inch MacBook in 2019. While it was one of Apple’s most daring products in recent years, it ultimately failed to make as much of an impact as the company hoped. Yet rumors have been floating for some time that it could make a spectacular return.

However, other prominent analysts are more skeptical. Display industry expert Ross Young and seasoned Apple tipster Ming-Chi Kuo both allegedly checked with their sources and came up empty-handed. Young, for his part, has said “Apple’s strategy for notebooks is currently 13” and larger. Companies in the MacBook Pro display supply chain we talked to are not aware of [the 12-inch MacBook].”

Time for a fresh design? Recently, Apple has moved to bring its MacBook Pro and MacBook Air lines together in terms of visual styling, with both laptops adopting similar flat-edged designs. We think it’s therefore likely that the 12-inch MacBook will follow suit. Much-improved performance The performance of the 12-inch MacBook from 2015 was disappointing. Because it used such a tiny chassis, it had to use an M-series chip from Intel, which was not up to much more than web browsing and sending emails. Things have changed a huge amount since then, though, with Apple silicon meaning so much more is possible.

For one thing, if Gurman’s release schedule of late 2023 or early 2024 is correct, that would probably fall in the M3 Pro/Max release cycle, not the M2 series. As well as that, the 12-inch MacBook has always been positioned as a lightweight device primed for travel, not the intensive tasks Apple’s Pro and Max chips are designed for. Still, Majin Bu has been accurate in the past, so we can’t rule out this claim entirely.

There is a chance it could come with MagSafe too, though, since that’s made a comeback in recent devices. That’s just speculation at the moment.

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