They’re calling for a permanent increase and have spent seven figures in ad money to get their point across.
“This campaign is a chance for patients, family members, labor leaders and advocates to stand together with homecare workers, and call for a sustainable and permanent pay raise,” said Shapiro. “Too many of our workers have reached a breaking point where they have to choose between barely scraping by to do a job they love or leaving the profession altogether. We can’t afford to lose one more homecare worker to low wages. We cannot afford to be silent.
“Today, I’m able to stay in my home because of home care,” said an elderly woman named Sally in one of the ads. “Right now, there’s a shortage of home healthcare workers and that’s because they don’t have a decent hourly wage.”