10 of the Most Shameless Schemes to Game the Billboard Charts in Recent Memory

Welp, he tried it. Photo: Jayne Kamin-Oncea/Getty Images Justin Beiber’s new single “YUMMY” seemed to go down a little more like medicine, with many criticizing its simplicity and, let’s be honest, sorta gross lyrics. So last weekend, to a bit of surprise, he posted instructions to fans for how to increase streams and iTunes purchases of the song.

Did it work? Billboard ended up not counting the bundles, prompting Khaled to threaten a lawsuit after it cost him the No. 1 spot. Instead, Tyler, the Creator topped the chart that week for the first time with Igor — thanks in part to album bundles with everything from T-shirts to lawn signs. Billboard has since tweaked its rules for album bundling: All items bundled with the album must now also be available for purchase separately; the bundle that includes the album needs to cost at least $3.

Did it work? Everyone from Michelle Obama to a Beatle himself took part, helping the song make a huge jump from No. 9 to the top spot in just one week. And while the Mannequin Challenge may have been reverse-engineered to include “Black Beatles” thanks to one tasteful California high school student, future dance crazes like Drake’s “In My Feelings” challenge became more manufactured.

Did it work? Listeners searching for the full song could follow a link from the video to streaming services, where their play would count toward chart position and later pushed the song to become Malone’s first of many No. 1 hits.

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