Content creation platforms the world over can’t seem to resist TikTok’s short-form video style, and now YouTube is doubling its efforts to compete with the social media behemoth by implementing a new TikTok-style creator tool. on iOS and Android devices, YouTube has launched a feature that allows creators to instantaneously convert up to 60 seconds' worth of previously uploaded long-form videos into Shorts.
Any Shorts created using old videos will, of course, link back to the original YouTube upload, and only the creators themselves can import and/or tamper with their existing content library. But this update also exposes YouTube’s desperation to ramp up its short-form library in a bid to better compete with the likes of TikTok and Instagram. the backlash over YouTube’s automatic conversion
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