), isn't simply some nice-to-have accessory. Watch someone drop their phone and what happens in the immediate aftermath. There's shock, fear, panic, and a rush to stop or undo the drop. If the phone drops out of sight, the impact is even worse.on my lap. It's not something I normally do, in fact, I'm incredibly careful with my technology. I blame post-vacation stupor. In any case, I stood up and then the phone was gone.
I scrambled under my seat and the seat behind me, wordlessly pointing at the passenger's backpack as they, sensing my distress, pulled it aside and helped me look. This went on for two solid minutes as I imagined the device somehow sliding under all the seats until it rested near the rear galley and then, inexplicably, got sucked out into the clouds.Then I saw the phone resting on my seat in a tumble of sweatshirts and jackets. The relief was immense.
Our lives are on our phones and, as such, it's not enough that they are adroit at the basics or even dependable. Our smartphones must be excellent, or as close to excellent as we can afford. It is an area where we stretch our dollars to the breaking point because we want the best possible handset to hold, manage and access all our digital stuff.
If you ever wondered why smartphone startups with more affordable smartphones don't wipe the floor with the pricey Apple iPhones it's because most consumers don't want a bargain - at least when it comes to something"so integral to their lives." They will pay more for a device that promises leading-edge technology not just across one aspect, but wholistically. Apple doesn't just charge more for its cachet .
So when you ask why the iPhone 14 Pro Max costs $1,099, know that, in the end, we did this. We showed Apple what matters to us and what we would pay. It's probably more than we can afford - especially now - but we always think,"It's worth it, right?"
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