You're going to hear a lot of release dates this summer, and should probably just ignore them all

Next month we're going to be inundated with game announcements. The number of trailers you're going to watch—don't pretend you aren't—will make your eyes bleed. And you're going to be given a lot of dates to mark in your calendar. But hold on, because release dates are mostly bollocks.

But it does affect us in the sense that it's a marketing tactic partially designed to drive preorders and wishlists. A release date makes a game feel more tangible and, if we think we know when it's coming, we're more likely to promise the publisher some cash, which the publisher can then point towards when it needs evidence that the game's going to be a hit.

to avoid clashing with behemoth RPG Baldur's Gate 3, which had been pushed forward to avoid competing with Starfield—which seems sort of hilarious now, given their respective receptions. These decisions get made on the fly because an industry of this size is incredibly hard to predict.

Source: Tech Daily Report (techdailyreport.net)

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