You’d have to be mad to sponsor an arts festival now

Messages from the archive of Rutherford Hall, critical communications strategist From: Rutherford@Monkwellstrategy.com To: AliceK@WhichWay360.com Alice, how can I put this? Are you absolutely out of your mind? Under no circumstances whatsoever should your business sponsor a literary festival. Or an arts festival, a music festival or any kind of gathering that relies on the attendance of anyone in the arts. Also higher education. Do not give any money to an Oxbridge college.

But you have all kinds of investments and some of them will indirectly link back to something these people don’t like. It may be a rounding error on your balance sheet but they don’t care. In fact, that makes you a better target for organisations like Fossil Free Books or Israel Free Jazz since they think you are more likely to give in and divest from something that is not central to your P&L. I know from our many conversations, your deep and abiding passion for literature and the arts.

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