X tries to win back advertisers with brand safety 'tools'

The site formerly known as Twitter is trying yet again to lure advertisers back, this time with a series of brand safety concessions that allow the source of most the company's revenues to"curate the context" in which their ads appear.several new"brand safety" features that she said"will work together to unlock an extended level of adjacency protection for X advertisers.

While claiming that the previous initiative helped X advertisers"avoid adjacency to undesired keywords and handles with more than a 99 percent efficacy rate," Thierry said X's extended partnership with IAS would add"premium, vetted inventory" that conforms to the Global Alliance for Responsible Media's Safety and SuitabilityThis is described by the Alliance - comprised of marketers, media agencies, media platforms, tech companies, and industry associations - as...

Sensitivity settings will be automated and are designed to prevent ads being served alongside various types of objectionable content. Targeted hate speech and explicit sexual content adjacency is prevented on all levels, with gore, profanity, spam, drugs and the rather broad category of"obscenity" filtered out at higher sensitivity levels.

United Kingdom Latest News, United Kingdom Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

EastEnders spoilers tease health scare for Alfie Moon after an injuryAlfie heads to the hospital after Tommy lashes out at him and has some tough news to swallow meanwhile, Bobby worries Anna is developing a crush on his best friend
Source: OK_Magazine - 🏆 12. / 84 Read more »

Ukraine war latest: Putin calls for more attack drones; woman arrested over 'Zelenskyy assassination plot'China's attendance at peace talks in Saudi Arabia show it is not backing Vladimir Putin's aggression, an analyst has told Sky News - but the talks conclude without concrete plan to end the war. Meanwhile, Ukraine's targeting of the Chonhar bridge signals a new strategy from Kyiv.
Source: SkyNews - 🏆 35. / 67 Read more »

Ukraine war latest: Putin to equip national guard with heavy weaponry 'to ensure regime security'; restoring borders 'may not end war'Vladimir Putin is to equip his national guard with heavy weaponry to strengthen the security of his regime, the UK MoD has said. Meanwhile, at least seven people have died and 31 injured after an 'ordinary residential building' was struck by Russian missiles twice last night.
Source: SkyNews - 🏆 35. / 67 Read more »

Ukraine war latest: Ukrainian drones destroyed over Moscow; dozens of second-hand tanks to be sent to KyivUkraine appears to have launched an attack on Moscow overnight, with Russia claiming to have downed two drones - one near a major airport, and the other near a motorway. Meanwhile, an arms dealer and a European country have agreed to send dozens of second-hand tanks to Kyiv.
Source: SkyNews - 🏆 35. / 67 Read more »

Big name fashion brand closes city centre shop for exciting rebrandBig name fashion brand Huge Boss has closed its Ingram Street shop temporarily.
Source: Glasgow_Times - 🏆 76. / 59 Read more »

Familiar high street brand under threat as firm warns it may go out of businessA WELL-KNOWN high street brand has warned its future is in doubt after recording massive losses. Embattled office-sharing firm WeWork told US regulators in a filing yesterday it is worried about it…
Source: TheSun - 🏆 64. / 61 Read more »