The Caerphilly-based brand, founded by Hayley Jones, is behind several subtle pieces that she's worn multiple times - not to mention Kendall Jenner, who's a fan of the angular. The fact that these women - one as classic as the other is directional - both wear the brand is a testament to the beauty of Spells of Love, which has prided itself on three tenets from the start: good quality, ethical production and a reasonable price point.
'I wanted to create jewellery that was affordable but that lasted for customers,' says Jones, who remembers the jewellery she would buy during her university days that would quickly turn green in a few weeks.Her solution is to craft her jewellery out of recycled gold vermeil; 2.5 microns of 18-karat gold over a base of sterling silver, which keeps the price affordable and the quality high .
好きな物は、安心するからね。
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