Wimbledon to ditch new AI-powered commentary after backlash

BBC pundit Annabel Croft led criticism of the 'stiff' robotic audio last year, saying the technology is 'going to kill humanity'understands any possible reintroduction at the All England Club would depend on how the technology evolves.

IBM will “continue to enhance AI commentary” in the meantime, the company’s UK Sports Partnership Lead Kevin Farrar toldFarrar’s defence last year was that the AI tool was not replacing but rather “complementing the human element”, a factor he reiterated at a briefing attended byThis feature will produce AI-generated text specific to each player, providing fans with a short summary pre- and post-match that will update itself as the tournament progresses.

“It’s about driving the interest to the richer content,” he said. “We want people to get insight from ex-players, because there’s a history and a flair there that AI right now wouldn’t be capable of delivering. “While it brings many benefits, such as enhanced analysis, improved engagement, and greater efficiency, it also poses challenges, including job displacement and ethical concerns,” ChatGPT added.Both Farrar and Clements faced questions about AI’s capabilities in the future, and where Wimbledon and IBM may look to enhance coverage.

“Those experiences aren’t yet at the scale where it’s going to engage with a massive number of people in the way we’re looking to. We haven’t done anything to date, but that certainly doesn’t mean we won’t be doing it in the future.”

Source: Tech Daily Report (techdailyreport.net)

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