Why the controversial government-backed ‘retrain’ advert is so offensive to women everywhere

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'This misguided advert appears to be a real kick to the arts and its struggling artists at a time when they all needs only help and encouragement.' Fatima

However, its presentation of a member of the arts sector and the suggestion she should retain has come under fire at a time when the arts industry is facing its toughest challenges ever with many of those who work in the industry out of work still waiting for financial support.

The likes of choreographer Sir Matthew Bourne, have criticised the advert saying, "this has to be a joke, right?" whilst FatBoy Slim claimed the advert was "throwing the arts under the bus." And naturally Twitter did its work with some inventive memes including one encouraging William Shakespeare to retrain and work in an Amazon warehouse.

 

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