To prove this point, let me take you to the town of Pitlochry, in Perthshire, where the Festival Theatre has dominated the verdant landscape around Port-na-Craig for more than 40 years. The theatre stands as a testament to the drive and vision of Kenneth Ireland, the former festival director who believed the arts should not solely be enjoyed by city dwellers.
To put this sum in context, it’s similar to the GVA of the food and beverage services sector and 50 per cent bigger than the GVA of the telecommunications industry.” The arts can never be an after-thought, given the sector’s scale and economic contribution. That’s why it was heartening to hear that businesses across Hull and East Yorkshire are being urged to sign up to a Creative Charter, which is believed to be the first of its kind in the UK.
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