Why Prada Is Stepping Up Its Sustainability Game

. Then at the G7 summit in August, it became one of 32 brands to sign the Fashion Pact, a promise to meet three key sustainability goals: eliminate greenhouse gas emissions by 2050; reduce single-use plastics by 2030 and support innovation to destroy micro-fibre pollution. And in early November, the brand became the first luxury company to sign a sustainability-linked loan, which means it will lose out financially if it doesn’t deliver on its green targets.

Carlo Mazzi speaking at Prada's "Shaping a Sustainable Future Society" conference on November 8, 2019., Mazzi emphasises that it cannot just be a marketing tool, acknowledging the scale of the challenge. While one of Prada’s key focuses is using regenerated nylon made from old fishing nets, it is still looking for sustainable sources for other raw materials. “The problem is very difficult,” he says, pointing to the complexity of the supply chain.

Source: Energy Industry News (energyindustrynews.net)

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