How fitting that Red Bull is about to launch its 2023 Formula 1 season in New York City. At first glance, a glitzy livery unveil in the world’s most-recognisable metropolis is wholly in-keeping with the outfit’s incredible marketing campaigns that no other grand prix team comes close to matching.
Of course, it wasn’t meant to be like this. Eight months ago, the t's were being crossed and i's dotted on a press release confirming that Red Bull would collaborate with Porsche for the advent of the 2026 engine regulations. This landmark news was set for the Austrian GP, the team’s home race. However, the announcement would never escape from the ‘Drafts’ folder.
“We’re not a corporately operated organisation, and that is one of our strengths in how we operate as a race team. That is an absolute prerequisite for the future.”
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