“Why buy children’s clothes when they’ll just grow out of them, when you could borrow them?”

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“Children grow so quickly so there is very little sense in paying the money and wasting the resources needed to buy things new'

As a parent, you’ve probably experienced that gut wrenching feeling when your child has grown out of their clothes and you know the time has come to buy them a whole new wardrobe.

“I had two small children who were growing like weeds. Why would we buy things for children who are growing so quickly, when we could just borrow and give them back instead?” It was quite funny actually, I was standing outside the lift doors and you can hear because it's only a studio so you can hear quite a lot and I heard her go ‘Oh, this is a circular business I can tell from the packaging’ and from that moment I think I really relaxed because I could tell from her voice that she was excited.

I understand that as a parent you often don't have time to plan ahead and you may just be like ‘Oh I’m just going to go to Primark’. But I think the thing that got me and what gives me the energy to get up every day and keep building this business, is that this is for my kids.

 

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