“My previous experience was solely online, so I didn’t have a lot of emotional connection in terms of the physicality of a space,” Rogers said at a talk in the Berlin store on Saturday evening. “When I started at Browns I was like, so, what is this retail store that I have to deal with? And how do you do something interesting with it? For me, online shopping has become quite functional... you can’t smell anything, you can’t touch anything.
Berlin proved to be an entirely new proposition: after all, the city is known for an underground culture which is – often purposely – inpenetrable to outsiders.
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