Who is ‘that girl’ and why are we so obsessed with having her aesthetic?

It’s the fifth bowl of perfectly assembled oats I’ve seen this morning; who knew chia seeds could be such a point of contention? The videos continue; matching workout sets, a green juice, some time for journaling, and a fashion show to find the perfect outfit, all seemingly before 7am, all before the sun has risen and the rest of the world has even rubbed the sleep from their eyes. A small slice of #aesthetic perfection.

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