What the ‘Red Wall’ really needs is not Boris Johnson

“, so dramatically demolished in the post-Brexit rout of 2019, has been rebuilt with greater speed than most British infrastructure projects would ever manage.

If the magic electoral dusting is Boris, his advocates argue, his vaunted return to the fray in the election campaign will reverse the trend of alienation most strongly felt in the areas which warmed to his to mischievous charm and Brexit metaphors five years ago. If indeed he does put aside long antipathy to Sunak and leaves the soft furnishings of his Oxfordshire retreat to rattle round the seats of the North East and Midlands, there are two reasons for doing so.The first is that, as remarked of the ebullient attention seeker of a US President Theodore Roosevelt in the early 20th century, Johnson is inevitably the “bride at every wedding and corpse at every funeral”.

Whether Boris being back on the march is a net positive for Sunak’s last-ditch recovery plan is questionable. The 2019 version of Boris and the 2024 versions are different, and Red Wall voters can see the gaps. Personal stories and perceptions have altered too, Johnson has never accepted that the Covid inquiry, which shone an unflattering spotlight on Number 10’s workings under his reign, was more than a put-up job by existing critics.

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