What's Behind The Rise Of The Vintage Influencers?

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Meet the influencers taking vintage shopping online with their personally curated stores that offer a much-needed antidote to fast-fashion.

Once, vintage shopping meant trawling through musty rails at a second-hand store or car boot sale. Now it’s as easy as the tap of a finger, thanks to the rise of vintage dealers, fashion editors and influencers on Instagram, selling a personal curation of pre-loved fashion finds on their feeds.

Offering ‘a mix of tailored blazers and trousers, as well as gorgeous blouses that you can throw on with jeans,’ Retold is perfect for anyone with a penchant for ’90s minimalism and a muted colour palette. ‘I know when I’ve discovered a treasure, I can’t wait to share it with all my followers [17K and counting]. But there are also times when my customers really surprise me. Sometimes I post items I may not have been so sure about, and the response is amazing.

 

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