, it’s fair to say the duo know what they’re doing. We11done’s offbeat designs, which defy easy definition — part streetwear, part tailoring, with an occasional party frock for good measure — have been seen on the likes of Yang Mi, Billie Eilish, Angelababy, Kylie Jenner, Justin Bieber and the king of K-pop G-Dragon, who incidentally is Kwon’s brother.Sam Higgins
“Though we still enjoyed curating brands for our store, we couldn’t always find exactly what we were looking for. We had pieces imagined in our heads that we really wanted to wear that didn’t exist. So we decided to make our own.and thought about using ‘Well Done’ since they’re both ways of cooking steak. We made it We11done [because] we had 11 team members at the time.”“It’s a very natural process. We’re always considering men’s and women’s clothes when we design.
“The collection is a little more delicate this season. We wanted to focus on crafting silhouettes and cuts that one would wear while travelling. There is the idea of ‘imaginary travel,’ or travelling within the mind while we’re all stuck in [one] place. We have a bold low-cut, round-neck knit and the sort of statement-making off-shoulder dress that you might not wear every day.
“As we are currently unable to travel around the world, all of Korea’s top models, who are usually working overseas, are in Korea. It was actually a good opportunity to work with some of the best models, like Sora Choi and Hyunji Shin. On set, we focused on virus prevention. Everyone was required to wear a mask and maintain social distance. Korea has been very good with these policies from the beginning, so it was easy for us to implement.
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