We seriously need to talk about ‘yassification’, the extreme selfie-editing trend that's sweeping across social media

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What is 'yassification'?

, they said, “All it is, is just me putting it into FaceApp and putting as many of the beauty filters on — or, I guess, what FaceApp deems to be beauty — onto these images and cranking it up to 100.”

They also discussed racism in the context of image-editing software and Eurocentric beauty standards, explaining that, “I know what techno-racism looks like in facial recognition technology, and it is definitely a very serious issue," with regard to the fact that yassification almost always lightens the subject's skin.GLAMOUR spoke to Dr.

 

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Terifying. Lol!

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