"Seraphina offers a curated collection of timeless and conscious clothing, all crafted from the finest natural fabrics India has to offer – such as linens, cottons and silks," explains Fiona. The prints are all designed in house and the brand is very focussed on its very short supply chain: the pattern cutters, stitchers and tailors work in the same place, so every aspect of every piece is local and accountable.
"Seraphina is founded on a strong bedrock of slow fashion," she adds. "We believe in buying less and buying better. Our clothes are designed to last and to see you through year after year. Whilst we are inspired by what we see on the catwalks and in magazines, we are never dictated to by fashion: our clothing is designed to look as fabulous in five year's time as it does now.